“Beautiful packaging, superb manual, an unpacking experience on par with Apple products.”This was the feedback from the Snapmaker original users. We felt very encouraged by that. When designing the packaging for Snapmaker 2.0 products, we have done further research and discussed frequently to see how we can improve our product packaging even further.
We could simply adopt a similar packaging design as the original model for Snapmaker 2.0 products. We knew that would be very beautiful and reliable. However, we also heard that some of you prefer a more environmentally-friendly design. Meanwhile, we saw the trend of replacing single-use materials with paper-based sustainable packaging. So, we started to work on the new design.
First, we conducted a #SnapPoll in our facebook group in late August. 515 users voted. Over 70% of users voted for using cardboard boxes since it will be more eco-friendly than plastic foam.
Second, we designed and made a series of packaging samples to test out the best packaging solution. Using corrugated box as our main packaging material, we have performed four iterations in total. We focused on two main objectives. The first one is to ensure the new design has the same or better structural protection performance as the design for Snapmaker Original. The second is to get the best balance between unpacking experience, the versatility of the inner boxes, and the ruggedness of construction.
As you know, Snapmaker 2.0 products are modular. When you see them as part of the modular system, you will find that it’s natural to design a packaging box for each type of module. However, we could not simply do that since we also need to keep unpacking experience in mind. It will be a tedious process to unpack thirty boxes to get started on a new product. Therefore, we designed and tested our solutions for many times to find the optimum balance between controlling the number and type of packaging boxes and allowing these boxes to be commonly used in the whole system. In addition, the packaging needs to provide effective protection to the products.
Multiple Test Samples
A.Stretch Film + Hardened Corrugated Boxes (BC Flute) + 20mm Foamed Polyethylene + Inner Corrugated Boxes
B.Stretch Film + Standard Corrugated Boxes (BC Flute) + 20mm Foamed Polyethylene + Inner Corrugated Boxes
C.Stretch Film + Hardened Corrugated Boxes (BC Flute) + 10mm Foamed Polyethylene + Inner Corrugated Boxes
D.Stretch Film + Hardened Corrugated Boxes (BC Flute) + 20mm Honeycomb Paperboard + Inner Corrugated Boxes
Note: The Hardened Corrugated Box is twice as strong as the Standard Corrugated Box.
Here is one of the critical tests that we conducted on our packaging. We simulated the potential greatest impact during the transport process on the test groups and then compared and analyzed the protection performance of them. It can test the packaging material’s quality and stacking strength.
After all the tests, the overall performance of Test Sample A is the best. Now we are going to improve the design details and start the visual design on the packaging to improve the unpacking experience.
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