At least my power company only cares about real power. kVA metering is not a thing around here, although I agree it’s better.
And to discourage abusing that we also have a separate power factor penalty, but it’s a simple calculation of IF PF<0.97 THEN (.97-PF)*(kW Demand Bill) for customers with demand meters, anyone without a demand meter (residential customers and small commercial) do not get power factor penalties.