I just read an interesting article on Hackaday (https://hackaday.com/2020/03/05/3d-printering-getting-started-is-still-harder-than-it-needs-to-be/) about getting started. I think if Snapmaker went through and had demos and answers for those questions and such, it could really help.
If they can get another company or two to agree on a jointly produced “basics of 3D printing” it might even go further.